Testimonials are a powerful tool in today’s world of online marketing. They are social proof that your product or service has provided value to others, which ultimately helps build trust and credibility for potential customers. Testimonials can be presented in just about any fashion, including text-based quotes, videos, or even star ratings. Regardless of the format, testimonials are a way to showcase positive experiences with your brand and highlight the benefits that you have to offer.
One of the most common places we see testimonials is on company websites. They are typically placed on home pages, service pages and even pricing pages to help provide reassurance to visitors and potential customers. Essentially, any time you are trying to persuade a product or service, testimonials can be a great way to help you make your case. In this blog, we will dive into how to add testimonials to your website using Elementor Pro.
Adding a Testimonial with Elementor
Adding testimonials to your website comes with many benefits. Aside from the obvious, such as building trust with potential customers, testimonials can also help improve conversion rates. Testimonials are like personal recommendations from satisfied customers, it can help persuade new visitors to take action. Additionally, testimonials can benefit your website beyond conversions. In fact, by adding testimonials you can improve your website’s SEO. Testimonials often include keywords and phrases related to your product or service, which can help boost your site’s overall visibility in search rankings. Let’s take a look at how you can add testimonials to your website.
- Open the page in Elementor in which you would like to add a testimonial to.
- In Elementor’s page builder, search for the “Testimonial” widget.
- Drag and drop the widget into your desired section.
- Once the default testimonial is in, be sure to update your changes.
Now that you have Elementor’s default widget in place, it’s time to start creating your testimonial.
Customizing your Testimonials with Elementor
Customizing testimonials in Elementor is a simple process with a range of options. By customizing your testimonials in Elementor, you can create unique and personalized content that showcases your brand’s strengths and builds trust with new visitors. Let’s dive into how you can edit your testimonials.
Content
- Content: Enter your testimonial text here.
- Choose Image: If desired, upload an image for the testimonial author.
- Image Size: Select the image size.
- Name: Enter the testimonial author’s name.
- Title: Enter the testimonial author’s occupation, position, etc.
- Link: You can set a link for the Name and Title of the testimonial if desired. This is great if you want to redirect visitors to an external site.
- Alignment: Align the testimonial to the left, center or right of the section.
Style
- Content/Name/Title
- Text Color: Select the colors of your testimonial, the author’s name and the author’s title.
- Typography: Select the typography settings of your testimonial, the author’s name and the author’s title. Choose from a wide range of customization options such as size, font, spacing and more.
- Text Shadow: Add a shadow to your testimonial, the author’s name or the author’s title. This is great for adding effects such as a stroke shadow, glow, 3D and more.
- Image
- Image Size: If you chose to display an image, you can adjust the image size here.
- Border Type: Choose a border type if needed.
- Border Radius: Adjust the border radius surrounding your image. This is useful if you want rounded corners or a circular image.
Conclusion
Adding testimonials to your website is a great way to build trust and increase the overall credibility of your brand. With Elementor, the process of adding and customizing testimonials is incredibly easy and user-friendly. From designing the layout to customizing the colors and fonts, Elementor provides a variety of customization options to help create a testimonial section that fits into your website’s design. By showcasing the positive experiences and feedback from satisfied customers, you will create that sense of trust and reliability. Don’t wait, start implementing your customer testimonials today! Interested in learning how to create more testimonials? Check out our blog on Elementor’s testimonial carousel widget here!
